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The website churchhillredditch.fluencycms.co.uk states the following, "Successful learners pupils who take responsibility fortheir own learning, gain independence and engage fullywith their learning opportunities." We analyzed that the webpage also stated " Confident individuals pupils who embrace all aspects of school life with enthusiasm and who are able to live happy, safe, healthy and fulfilling lives." It also stated " Responsible citizens pupils who take responsibility for their own actions, show respect in all relationships andmake positive contributions to school and thewider community." The header had School website design as the highest ranking search term. This keyword was followed by school web site, school web design, and school web site design which isn't as urgent as School website design. The other words they used was websites for schools. school websites is also included but might not be seen by web engines.